Corporate Branding
Employer Branding
We LIEKEN it!Shadow

Lieken AG's Corporate Website

Whether it's the smell of oven-fresh bread or the idea of a relaxed breakfast - there are wonderful things we associate with bread. But what about those who are responsible for this bread? It was our task to shine a new light on Lieken, the bread and bakery specialists behind the likes of GOLDEN TOAST and LIEKEN URKORN.

Since the branded products each have their own internet presence, the corporate website should primarily address potential employees, business partners and journalists. A great project - and the beginning of a wonderful collaboration.

Rebranding/ Revision of the Corporate Design

A uniform corporate design (CD), which works in the web and print area, forms the basis for all further activities. All the design guidelines are written in bold on the new style guide.

Website Relaunch

After an intensive workshop on the goals and target groups, the new internet presence was conceived and creatively as well as technically successfully implemented. To catch all the users, quick accesses to the main areas of the website were one of the main objectives.

Pictures of Lieken employees underline the authenticity and will therefore be used for the new job advertisements,too.


The new image and career brochures as well as various posters show how well the revised corporate design and the image worlds work in the print area. They are all united by a high recognition value and an authentic appearance.

We value 3q5 as a fast, professional and at the same time a pleasantly pragmatic service provider. Project management is also excellent for complex projects. The status regarding time and budget frames is always transparent. The relaunch of our corporate website from an internal and external perspective is a great success! 3q5 delivered conception, creation, content and took over the technical implementation. Meanwhile, we regularly work together with 3q5 in the area of digital communication as well as print.
Alexander Bott and Markus Biermann, Lieken AG Board Members

Project Highlights

Corporate Branding

  • Revision of the corporate design regarding uniformity and the use in the web and print area
  • Creation of a style guide with all the design guidelines

Corporate Website

  • Content and creative concept development
  • Conception and design in a responsive web design
  • Content creation
  • Development in the content management system TYPO3

Employer Branding

  • Image and career brochures
  • Job vacancies
  • Posters
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